The Gaming Giant Hires Apex Legends Producer to Rescue Struggling Action Game Project Ethos

2K Games has secured a seasoned producer from Respawn Entertainment to lead the studio crew at their internal studio, which is currently crafting the forthcoming third-person roguelike extraction-shooter known as this innovative game.

Management Shift Follows Poor Reception

Brinkman assumes the leadership position at 31st Union following the exit of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to the game's lackluster initial reveal last fall.

Recently, the company's top executive David Ismailer notified employees about this organizational change through an official communication, which emphasized that early feedback sessions had revealed the necessity for a distinct direction.

Ismailer expressed that the developers is now reimagining Project Ethos with a refreshed focus, aiming to address gamer demands.

Trend of Key Recruitment

The news echoes a comparable move taken by the publisher in August, when they hired Rod Fergusson from Blizzard to contribute to the BioShock studio Cloud Chamber.

Here is the entire message from Ismailer's announcement:

Dear Team—

I understand you all just completed your meeting - I trust you’re as enthusiastic as I am with the positive developments. Previously I sent you all a message, I stated the following: “I believe in this group. You all are some of the most dedicated and creative creators we have had the chance to work with - and we’re eager for that partnership to continue.”

Through your commitment and versatility, particularly over the last year, you repeatedly show that.

The gamer responses from last fall’s Project ETHOS playtest was enlightening. It affirmed the promise of a action-packed game but indicated we still had improvements to make. It highlighted the necessity for a sharper identity.

The progress is encouraging to see how far you’ve advanced. You accepted the feedback to heart and overhauled the title with a renewed direction - one that’s poised to deliver on its potential to our players.

The trust in this project grows every day. To further the remarkable advancement you’ve made, I’m excited to introduce the new hire as the latest Studio Head of 31st Union. After a period of conversations, Ben comes aboard us on next week.

His management and experience in the PVP shooter genre is considerable, having dedicated the past decade and a half producing and leading some of the most popular series in the industry, such as the acclaimed shooter, and most recently, Apex Legends.

I invite you all in greeting Ben soon. We are all eager to persist seeing the evolution of Project ETHOS in the weeks to ahead.

David

Experience of the New Head

Brinkman currently serves in the role of executive producer and production lead at Respawn Entertainment for their flagship title. Brinkman previously worked at Treyarch and Activision in various production roles on the iconic franchise games, and, prior to that, had stints at other industry leaders.

Game Details and Concept

The upcoming game was revealed in last year alongside a public demo. Then, 31st Union presented the title as a "no-cost, 3rd-person roguelike hero shooter and an thrilling step forward on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to suit your personal playstyle," the official summary states. "Take on the competition with fresh skills, risks, and obstacles that change every session. Do you withdraw carefully with your valuable rewards? Alternatively take a risk, gamble everything, and hope your group can achieve the highest spot? The choice is in your hands."

Project Ethos does not have an official debut schedule or supported systems, but enthusiasts can expect additional details as development advances.

Eric Davis
Eric Davis

A tech journalist with over a decade of experience covering digital trends and consumer electronics across Europe.